Privacy

Effective Date: 7 November 2025
Last Updated: 7 November 2025

This Privacy Policy describes how SoftBounce, owned by Advertising Lab LLC (“SoftBounce”, “we”, “us”) collects, uses, and protects your information when you use our email testing and preview services.

1. Information We Collect

Account Information

  • Name, email address, company name
  • Payment information (processed securely by third-party providers)
  • Account preferences and settings

Service Data

  • Email templates and HTML code you send to our platform or upload for testing
  • Test email configurations and preview settings
  • Usage logs and analytics data

Automatic Collection

  • IP address, browser type, device information
  • Cookies for authentication and preferences
  • Performance and error logs

2. How We Use Your Information

We use your information to:

  • Provide email testing and preview services
  • Process payments and manage subscriptions
  • Send service updates and support communications
  • Improve our services and develop new features
  • Comply with legal obligations

With your consent, we may also send marketing communications about new features and resources.

3. Your Content

  • Email content you upload belongs to you however store it for the provision of our services to you
  • Test emails or any other data uploaded to SoftBounce should not contain personal data of recipients

4. Information Sharing

We never sell your personal information. We only share data with:

  • Service Providers: Cloudflare & Hetzner (hosting), Stripe (payments), Zendesk (support)
  • Legal Requirements: When required by law or legal process
  • Business Transfers: If our company is acquired or merged
  • Your Consent: When you explicitly authorize sharing

5. Data Security

We protect your data using:

  • Encryption in transit (TLS/SSL) and at rest
  • Secure cloud infrastructure
  • Access controls and monitoring

While we implement strong security measures, no system is 100% secure.

6. Data Location and International Transfers

Your data is stored in the European Union however may be accessed via Cloudflare’s global CDN network. We comply with the EU - U.S. Data Privacy Frameworks.

7. Your Rights

You have the right to:

  • Access your personal information
  • Correct or update your data
  • Delete your account and data
  • Opt-out of marketing emails
  • Export your data

California Residents: You have additional rights under CCPA including the right to know what personal information we collect and the right to deletion.

EU/UK/Swiss Residents: You have rights under GDPR including data portability, restriction of processing, and the right to lodge complaints with supervisory authorities.

To exercise any rights, email us at: [email protected]

8. Data Retention

  • Active accounts: Data retained while account is active.
  • Closed accounts: Deleted within 30 days.
  • Legal records: Retained as required by law.

9. Cookies

We use essential cookies for:

  • Keeping you logged in
  • Remembering your preferences
  • Security and fraud prevention

You can manage cookie preferences in your browser settings.

10. Children’s Privacy

Our services are not intended for anyone under 18. We do not knowingly collect data from children.

Our service may contain links to other websites. We’re not responsible for their privacy practices.

12. Changes to This Policy

We’ll notify you of significant changes via email or website notice. Continued use after changes means acceptance.

13. Contact Us

For privacy questions or requests:

Email: [email protected]
Company: SoftBounce operated by Advertising Lab LLC
Address: 30 N Gould St, STE N, Sheridan WY 82801, United States